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Cover for The Art of Immersion

The Art of Immersion

How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose

Hardcover

List Price: 26.95*
* Individual store prices may vary.

Other Editions of This Title:
Paperback (3/5/2012)

Description

A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.


Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.


Praise For The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Starred Review. Wired contributing editor Rose takes a broad and deep look at how electronic media are changing storytelling, inviting an immersion that drills down beneath surface information and encourages a deeper level of emotional involvement. . . . Completely fascinating.

— Booklist

The definitive book on transmedia—what it really is, where it came from and how it is changing our culture. A must read for anyone now in the business of telling stories, which almost certainly includes you—whatever it is you do.
— Matt Mason, author of The Pirate's Dilemma

Frank Rose has written an important, engaging, and provocative book, asking us to consider the changes the Internet has wrought with regard to narrative as we have known it, and making it impossible to ever watch a movie or a TV show in quite the same way.
— Peter Biskind, author of Down and Dirty Pictures and Star

Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting and sometimes scary future of storytelling.
— Steven Levy, author of Hackers

W. W. Norton & Company, 9780393076011, 368pp.

Publication Date: February 21, 2011



About the Author

Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab.


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