The Big Switch
Rewiring the World, from Edison to Google
“Magisterial…Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.” —Salon
Hailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the “World Wide Computer.”
Praise For The Big Switch: Rewiring the World, from Edison to Google…
— Fast Company
The best read so far about the significance of the shift to cloud computing.
— Financial Times
Mr. Carr’s provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age.
— Wall Street Journal
The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff.
— New York Post
Carr stimulates, provokes and entertains superbly.
— Information Age
W. W. Norton & Company, 9780393345223, 304pp.
Publication Date: June 10, 2013