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Cover for The Big Switch

The Big Switch

Rewiring the World, from Edison to Google

Nicholas Carr


List Price: 16.95*
* Individual store prices may vary.

Other Editions of This Title:
Hardcover (1/17/2008)


“Magisterial…Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.” —Salon

Hailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the “World Wide Computer.”

Praise For The Big Switch: Rewiring the World, from Edison to Google

Future Shock for the Web-apps era…Compulsively readable—for nontechies, too—as it compellingly weaves together news stories, anecdotes, and data.

— Fast Company

The best read so far about the significance of the shift to cloud computing.
— Financial Times

Mr. Carr’s provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age.
— Wall Street Journal

Exceedingly good.
— TechWorld

The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff.

— New York Post

Carr stimulates, provokes and entertains superbly.
— Information Age

W. W. Norton & Company, 9780393345223, 304pp.

Publication Date: June 10, 2013

About the Author

Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, The Glass Cage, and Utopia is Creepy. He has written for the New York Times, the Wall Street Journal, Atlantic, and Wired. He lives in Massachusetts with his wife.