The Art and Science of Personal Branding
Lorena Jones Books, 9780399581373, 224pp.
Publication Date: February 5, 2019
Other Editions of This Title:
Digital Audiobook (2/4/2019)
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
About the Author
Praise For Platform: The Art and Science of Personal Branding…
—Seth Godin, author of This Is Marketing
“Johnson has created what will become a ‘go-to’ bible of building a personal brand. . . . This book is a must read for someone with an audience of one or one million.”
—Plastic Jesus, street artist
“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.”
—Dr. Mark Goulston, author of Just Listen
“Pure gold. Platform is deep and relevant, with tons of tactical and practical advice. Any entrepreneur who wants to have any kind of personal brand has got to read this book.”
—Setema Gali, Super Bowl champion and author of Winning After the Game