Everything I Know About Business I Learned from the Grateful Dead (Hardcover)
The Ten Most Innovative Lessons from a Long, Strange Trip
Business Plus, 9780446583794, 256pp.
Publication Date: November 2, 2011
Other Editions of This Title:
-Creating and delivering superior customer value
-Incorporating and establishing a board of directors early on
-Founding a merchandising division
-Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.
About the Author
Praise For Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip…
"Barry Barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive."
—New York Times bestselling author of Money and Power and House of Cards
In Everything I Know About Business I Learned From The Grateful Dead, Barry Barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. The freaks and weirdos are always the ones with the best ideas and The Grateful Dead is no exception. If you want your business to go on a long, strange trip - in the best possible way - this is the book for you.—President of Twist Image and author of Six Pixels of Separation
"Barry Barnes fuses his decades of deep thought, detailed research, and passionate immersion in Everything I Know About Business I Learned from the Grateful Dead. This is the book for executives, managers, and anyone who wants to really understand the power of the Dead's fascinating, enduring, and iconic example as an artistic and commercial enterprise. As Barnes shows, that example is more relevant now than ever."—Nicholas Meriwether, Grateful Dead Archivist, University of California, Santa Cruz
"In their early days, the Dead's extreme fondness for idiosyncrasy earned them a reputation as business naifs. But irony of ironies, by persevering with policies rejected by their "smarter" brethren, they ended up as a stunning business success story. The best part was that they succeeded because of, not despite, those decisions. Barry Barnes' Everything I Know About Business I Learned from the Grateful Dead tells you how they did it."
—Grateful Dead biographer and author of A Long Strange Trip: The Inside History of the Grateful Dead
"Strategic improvisation - planning and doing simultaneously - as presented by Barnes and illustrated by the Grateful Dead is what all successful entrepreneurs do...and is what all businesses must do to survive in today's turbulent times. This is just one of the surprising yet practical lessons that make EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD a first-rate business book."—Wayne as H. Huizenga, Chairman, Huizenga Holdings, Inc., Wayne as H. Wayne Huizenga, Chairman, Huizenga Holdings, Inc