Who's Your City? (Paperback)

How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life

By Richard Florida

Basic Books, 9780465018093, 384pp.

Publication Date: June 30, 2009

Other Editions of This Title:
Hardcover (3/1/2008)
Paperback (3/1/2010)
MP3 CD (11/1/2014)
Paperback, Large Print, Large Print (11/1/2010)

List Price: 19.99*
* Individual store prices may vary.


In the age of globalization, some claim that where you live doesn't matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat.

Not so fast. Place, argues the great urbanist Richard Florida, is not only important, it's more important than ever. In fact, choosing a place to live is as important to your happiness as choosing a spouse or career. And some regions, recent surveys show, really are happier than others. In Who's Your City, Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happy—and he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates.

About the Author

Richard Florida is director of the Martin Prosperity Institute and professor of business and creativity at the Rotman School of Management, University of Toronto, and founder of the Creative Class Group, a global advisory services firm. His books include the bestseller The Rise of the Creative Class. He lives in Toronto.