For God, Country, and Coca-Cola (Paperback)

The Definitive History of the Great American Soft Drink and the Company That Makes It

By Mark Pendergrast

Basic Books, 9780465029174, 560pp.

Publication Date: May 14, 2013

List Price: 22.99*
* Individual store prices may vary.

Description

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.


About the Author

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds; Inside the Outbreaks; Mirror, Mirror; Victims of Memory; Jack and the Bean Soup; and Japan's Tipping Point. He lives in Colchester, Vermont.


Praise For For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It


A NEW YORK TIMES “NOTABLE BOOK OF THE YEAR”

“A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever.”
—New York Observer

“Marvelously entertaining history.”
—Los Angeles Times

“In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious.”
—Washington Post

“Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola.”
—Wall Street Journal

“A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths.”
—New York Times Book Review