How Japan Saved American Style
Basic Books, 9780465059737, 296pp.
Publication Date: December 1, 2015
Other Editions of This Title:
MP3 CD (9/6/2016)
In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.
About the Author
Praise For Ametora: How Japan Saved American Style…
"You'd be wise to put Ametora at the top of your 2016 style reading list."—San Francisco Chronicle
"A fascinating cultural history."—People
"Ametora by W. David Marx traces the craze for American fashion after World War II in Japan, but it quickly becomes larger than that. It's a fascinating window into how fashion, culture and history intersect; you end up learning about several things at once."—B.J. Novak, Wall Street Journal, one of the best books of the year
"Mr. Marx writes with the understanding of how rich his material is. The scenes and the style trends in his book are not only interesting but often absurd."—Wall Street Journal
"A fascinating, finely-observed, highly readable history of the wonderfully unlikely rescue of iconic 20th Century American menswear by the Japanese who loved it when we no longer did. I had of course been aware that this had happened, but had never expected to see it reconstructed by a cultural historian of W. David Marx's very evident skill."—William Gibson, author of Neuromancer and The Peripheral
"W. David Marx is our most insightful observer of the pop culture traffic between Japan and the U.S.A. Focused on fashion, Ametora tells the fascinating, intricate story of how Japan--the most style-obsessed country on earth--has beaten America at its own game, in the process established itself as the world's leading nation for curation, simulation, and mutation."—Simon Reynolds, author of Rip it Up and Start Again: Postpunk, 1978-84
"This is what happens when a really smart person takes on a really interesting topic. Japanese culture and fashion come shining into view."—
"W. David Marx's Ametora answers the questions I had about the history and direction of menswear in Japan, and his research and analysis will undoubtedly be the authoritative word on the subject for years to come. This is a marvelously written, important, and necessary read for any student of global fashion today."—Bruce Boyer, author of True Style