Fables Of Abundance (Paperback)

A Cultural History Of Advertising In America

By Jackson Lears

Basic Books, 9780465090754, 512pp.

Publication Date: November 3, 1995

List Price: 24.99*
* Individual store prices may vary.

Description

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.


About the Author

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.