Email Marketing by the Numbers (Hardcover)

How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

By Chris Baggott, Ali Sales

Wiley, 9780470122457, 294pp.

Publication Date: April 1, 2007

List Price: 26.00*
* Individual store prices may vary.

Description

Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect fromCFOs and CEOs who care about the bottom line. Baggott, author ofthe award-winning blog 'Email Marketing Best Practices, ' clearlyexplains how to make your campaigns perform measurably better. Thesecret's in your test results."
--Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fractionof the attention given to other, fancier media. This week you'llprobably hear far more about mobile videocasting (or some suchfashion) than you will about email marketing. You can help correctthis imbalance by reading this book."
--Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded withpractical advice and recommendations from some of the best minds inthe industry. Email Marketing by the Numbers should be readby everyone in the industry who wants to profit from acquiring andretaining customers."
--Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic DatabaseMarketing

"Amidst the confusion and changing landscape of the Web, Baggottis one of the clear thinkers who can cut through the hype and helpyou understand how to drive revenues through the use of marketingtechnology."
--Scott Burkey, Business Development Executive, Definition6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email2.0 to a new level. In Email Marketing by the Numbers, hegives marketers instructions for creating one-to-one conversationswith prospects and customers. This book should be on the desk ofevery marketer in every company, big or small."
--Scott Maxwell, founder, OpenView Venture Partners



About the Author

CHRIS BAGGOTT is cofounder of ExactTarget, a leading email software firm, and CEO of Compendium, a blogging software company. A regular speaker on database and email marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad: Tech, the American Advertising Federation, and the American Marketing Association, among others.