Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising (Paperback)
A Guide to Creative Nonprofit Fundraising
Jossey-Bass, 9780470381229, 216pp.
Publication Date: January 20, 2009
This book walks readers through all the main phases of the proposal, highlighting the creative elements that link components to each other and unify the entire proposal. The book contains resources on crafting an effective synopsis, overcoming grantwriter's block, packaging the story, and the best ways to approach the "short stories" (inquiry and cover letters) that support the larger proposal.
Clarke also stresses the need to see proposal-writing as part of a larger grantseeking effort, one that emphasizes preparation, working with the entire development staff, and maintaining good relations with funders. In Storytelling for Grantseekers, new and experienced grantseekers alike will discover how to write and support successful proposals with humor and passion.
New edition features:
- Overall updates as well as both refreshed and new examples
- Workshop exercises for using the storytelling approach
- New chapters on the application of the storytelling method to other fundraising communications like appeal letters and case statements, as well as the importance of site visits
- Example of a full narrative proposal