Success Made Simple (Hardcover)

An Inside Look at Why Amish Businesses Thrive

By Erik Wesner, Donald B. Kraybill (Foreword by)

Jossey-Bass, 9780470442371, 227pp.

Publication Date: March 22, 2010

List Price: 24.95*
* Individual store prices may vary.


The keys to better business from a thriving group of businessowners-the Amish

Business can be discouraging. According to US Department ofLabor figures, only 44 percent of newly-opened firms will last fouryears. Amish firms, on the other hand, have registered a 95%survival rate over a five-year period. And in many cases, thosebusinesses do remarkably well-as Donald Kraybill writes: "thephrase 'Amish millionaire' is no longer an oxymoron." Success MadeSimple is the first practical book of Amish business successprinciples for the non-Amish reader. The work provides a platformof transferable principles--simple and universal enough to beapplied in the non-Amish world, in a wide variety of business andmanagement settings.

  • Learn how to develop profitable and fulfilling enterprises asAmish explain how to build fruitful relationships with customersand employees, prosper by playing to strengths, and create aneffective marketing story
  • Includes interviews with over 50 Amish business owners outlinethe role of relationships in business and the importance of the bigpicture-taking in long-term goals, the welfare of others, andpersonal integrity
  • Offers ideas on practical application of Amish businesspractices to non-Amish businesses, with bullet summaries at the endof each chapter reviewing the most important take-away points

With a focus on relationship-building and the big picture, Success Made Simple offers business owners everywhere the tools forbetter, smarter, more successful enterprises.

About the Author

Erik Wesner is an independent expert on the Amish and their business practices, and previously spent a decade as a sales manager and record-breaking salesperson at Nashville's Southwestern Company. He divides his time between Lancaster County, Pennsylvania, where he has strong ties to the Amish community, and Poland, the country of his roots. He also writes the popular blog Amish America at, covering Amish business, culture, and other topics.