Get Seen (Hardcover)
Online Video Secrets to Building Your Business (New Rules of Social Media)
Wiley, 9780470525463, 323pp.
Publication Date: January 1, 2010
In the last year, the world of online video exploded. Hollywoodgot into the game, professional actors and writers joined in, andindependent producers looked to find their niche. Now, companiesare wide awake to the opportunities for product and brand promotionas well as customer engagement. So how do you want to fit into thenew online video universe?
The must-have guide, Get Seen by Steve Garfield, the"Paul Revere of video blogging," offers a quick and completetoolkit to get you up to speed on the latest that online video andrelated media have to offer.
- Examines success stories of how companies have used onlinevideo
- Presents a series of plans and tools that businesses can followas they expand onto the social web
- Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a communityaround their content, and what to do to increase views by making itgo viral
If you're ready to take full advantage of online video's manybenefits, Get Seen is the one resource you need.