Strategic Learning (Hardcover)

How to Be Smarter Than Your Competition and Turn Key Insights Into Competitive Advantage

By Willie Pietersen

Wiley, 9780470540695, 234pp.

Publication Date: March 15, 2010

List Price: 29.95*
* Individual store prices may vary.


How to use Strategic Learning to rapidly respond to change andgain a sustainable advantage over your competitors

What's even harder than creating a breakthrough strategy? Makingit stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of theStrategic Learning process, a four-step dynamic cycle guaranteed tocreate and sustain winning performance. Adopted by a wide range ofcorporations and not-for-profit organizations, the StrategicLearning process builds on eight years of practicing, adapting andhoning the original concepts Pietersen first introduced inReinventing Strategy to explain how organizations cangenerate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success- again and again.

  • Teaches organizations to make smarter decisions that help themwin customers and earn superior profits
  • Explains how to instill a culture of openness, learning, andcourage that can face and respond to the constantly changingbusiness environment
  • Is a tool that can benefit leaders at all levels, inorganizations both large and small, global and domestic, for-profitand not-for-profit
  • Author Willie Pietersen, a former president of Tropicana andSeagram USA, is a professor of management at Columbia BusinessSchool, and the author of Reinventing Strategy, fromWiley

Strategic Learning shows you how your business ornonprofit organization can develop better, more effectivestrategies for long-term competitive advantage.

About the Author

Willie Pietersen was raised in South Africa and received aRhodes Scholarship to Oxford University. After practicing law, heembarked on an international business career, serving as the CEO ofmultibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana, and Sterling Winthrop's Consumer Health Group. Since1998, Pietersen has been Professor of the Practice of Management atthe Columbia University Business School. He has served as teacherand advisor to many global companies, including Boeing, Deloitte, DePuy, Ericsson, ExxonMobil, Novartis, SAP, and the Girl Scouts ofthe USA. He is the author of Reinventing Strategy, which is widelyused by organizations as a guide to the creation of winningstrategies, and has been translated into Spanish and Chinese. For more information about the application of StrategicLearning, visit