Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Hardcover)

How to Use Attention-Getting Online Marketing to Increase Your Revenue

By Jim F. Kukral

John Wiley & Sons, 9780470599273, 289pp.

Publication Date: August 9, 2010

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Description

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.

Attention gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including

  • The tools, techniques and tricks to get attention online and turn that attention into profit
  • The theory behind the importance of making your mark on the Internet
  • How other businesses and individuals made money from online marketing

Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention is the key to success.



About the Author

Jim F. Kukral is an award-winning blogger, professional speaker, and Web consultant and entrepreneur who focuses on building innovative Internet marketing projects. For over fifteen yearshe has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance harness the power of online marketing. Jim is credited with building some of the first major Fortune 500 Web sites and blogs, as well as launching online businesses that have helped millions find success online. Jim serves as a Program Faculty Member for the University of San Francisco's Internet Marketing Program where he teaches classes on Internet marketing, Web monetization, and social media to students around the globe. He has been featured as an industry leader in Forbes, the Wall Street Journal, the New York Times, BusinessWeek, Brandweek, and Entrepreneur.
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