Brains on Fire (Hardcover)

Igniting Powerful, Sustainable, Word of Mouth Movements

By Robbin Phillips, Greg Cordell, Geno Church

Wiley, 9780470614181, 184pp.

Publication Date: August 31, 2010

List Price: 24.95*
* Individual store prices may vary.


Develop and harness a powerful, sustainable word-of-mouthmovement

How did the 360-year-old scissor company, Fiskars, double itsprofit in key markets just by realizing its customers had alreadyformed a community of avid scrapbookers? How is Best Buy planningto dominate the musical instruments market? By understanding theBrains on Fire model of tapping movements and stepping away fromthe old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable stepsfor creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through thenecessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouthmovement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 ofAdAge's Power 150 Marketing Blogs

About the Author

Robbin Phillips, Greg Cordell, and Geno Church work together atthe word-of-mouth marketing and identity company Brains onFire.?Along with others on the Brains on Fire team, they evangelizearound the globe about embracing and elevating the passions of yourcustomers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements.Unbridled by traditional marketing mindsets, they also practicewhat they preach, partnering with some of the most courageousclients on the planet.Spike Jones is a writer and editor who gave the Brains on Firemessage one voice. You can find him at