Brains on Fire (Hardcover)
Igniting Powerful, Sustainable, Word of Mouth Movements
Wiley, 9780470614181, 184pp.
Publication Date: August 31, 2010
How did the 360-year-old scissor company, Fiskars, double itsprofit in key markets just by realizing its customers had alreadyformed a community of avid scrapbookers? How is Best Buy planningto dominate the musical instruments market? By understanding theBrains on Fire model of tapping movements and stepping away fromthe old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable stepsfor creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through thenecessary actions needed to start your own authentic movement.
- Develop and harness a powerful, sustainable, word-of-mouthmovement
- Describes 10 lessons to master and create a powerful, sustainable movement
- The Brains on Fire blog is often ranked in the top 100 ofAdAge's Power 150 Marketing Blogs