Smarter, Faster, Cheaper (Hardcover)
Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Wiley, 9780470647929, 230pp.
Publication Date: December 7, 2010
With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business.In this new landscape, entrepreneurs and small business ownersactually have an edge in marketing without spinning their wheels orgoing broke.
Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve yourbusiness drawing on real world examples and offering practicaladvice as opposed to fluffy theory. It presents a complete roadmapfor marketing and promoting your business with the latesttechniques.
- Draws from author David Siteman Garland's extensive experiencesas a successful entrepreneur
- Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesseslarge and small
- Strategies and ideas are easy to understand, digest, andimmediately put to use
From learning when to skimp and when to splurge to mastering theart of online schmoozing, Smarter, Faster, Cheaper will saveyou time, money, and aggravation whether you're building your tenthbusiness or your first.