Smarter, Faster, Cheaper (Hardcover)

Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

By David Siteman Garland

Wiley, 9780470647929, 230pp.

Publication Date: December 7, 2010

List Price: 24.95*
* Individual store prices may vary.

Description

Save time and money in building, marketing and promoting yourbusiness

With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business.In this new landscape, entrepreneurs and small business ownersactually have an edge in marketing without spinning their wheels orgoing broke.

Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve yourbusiness drawing on real world examples and offering practicaladvice as opposed to fluffy theory. It presents a complete roadmapfor marketing and promoting your business with the latesttechniques.

  • Draws from author David Siteman Garland's extensive experiencesas a successful entrepreneur
  • Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesseslarge and small
  • Strategies and ideas are easy to understand, digest, andimmediately put to use

From learning when to skimp and when to splurge to mastering theart of online schmoozing, Smarter, Faster, Cheaper will saveyou time, money, and aggravation whether you're building your tenthbusiness or your first.



About the Author

David Siteman Garland is founder of The Rise to the Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper. He writes and hosts a network of shows including RISE, a web show for entrepreneurs, as well as The Rise To The Top TV show on ABC (St. Louis affiliate). David is also a professional speaker (recently selected by Speaker magazine as one of the Hot Speakers of the Year). He has been featured on CNN, ABC, NBC, and CBS, and is a regular contributor and columnist for a variety of sources including Small Business Trends.