Affiliate Program Management (Paperback)

An Hour a Day

By Evgenii Prussakov

Sybex, 9780470651735, 424pp.

Publication Date: April 12, 2011

List Price: 29.99*
* Individual store prices may vary.

Description

Affiliate marketing is hot; here's how to get your programgoing

Nearly every retailer in the Internet Retailers' Top 500 has anaffiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation modelsare making it easy for small businesses to take advantage of thismarketing tool. In the popular An Hour a Day format, thisguide features a detailed, real-world, task-based approach todeveloping, launching, and managing a successful affiliatemarketing program. It explores market research, determining paymentmodels and reporting guidelines, recruiting affiliates, craftingappropriate communications, and much more.

  • Affiliate marketing programs help boost marketing effortswithout incurring excessive costs; this Hour a Day guideprovides everything merchants, business owners, and those chargedwith managing an affiliate program need to know
  • Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliatemarketing program
  • Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handlingpartners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is thedo-it-yourself guide to planning and maintaining a successfulaffiliate program.



About the Author

Award-winning affiliate management expert Evgenii "Geno"Prussakov is the CEO & Founder of AM Navigator -a world's leading OPM agency. As an affiliate program managerand consultant he has contributed to the online marketing successof Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, andhundreds of small businesses. Prussakov has authored "APractical Guide to Affiliate Marketing" (2007) and"Affiliate Program Management: An Hour a Day" (2011)which have trained thousands of marketing professionals. In 2011for influencing "change within the industry" LinkSharenamed him one of Performance Marketing's Most VocalAdvocates, while Small Business Trends recognized him in their 2011Small Business Influencer initiative. In 2012 Geno has launchedAffiliate Management Days, the world's first and onlyaffiliate management conference. Besides books, he shares hisknowledge through major digital marketing magazines (WebsiteMagazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (atAffiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best AffiliateBlog in 2010 & 2011).