The Timid Corporation (Hardcover)

Why Business Is Terrified of Taking Risk

By Benjamin Hunt

Wiley, 9780470843680, 264pp.

Publication Date: April 18, 2003

List Price: 80.00*
* Individual store prices may vary.


This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future.

About the Author

Benjamin Hunt is an independent journalist and researcher. He has written for several national newspapers, including Wall Street Journal and Guardian, and numerous specialist journals. He was a contributor to both the Financial Times Mastering Risk series, where he presented his research into the rise of risk management, and the Financial Times Mastering Management series. He has conducted research for a range of clients in the professional services sector, in business, finance and technology fields.