Branded Interactions: Creating the Digital Experience (Hardcover)

Creating the Digital Experience

By Marco Spies (Editor)

Thames & Hudson, 9780500518175, 362pp.

Publication Date: October 6, 2015

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Description

Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
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