Fashion System (Paperback)

By Roland Barthes, Matthew Ward (Translator), Richard Howard (Translator)

University of California Press, 9780520071773, 351pp.

Publication Date: July 25, 1990



In his consideration of the language of the fashion magazinethe structural analysis of descriptions of women's clothing by writers about fashionBarthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.

About the Author

Roland Barthes was born in 1915 and studied French literature and classics at the University of Paris. After teaching French at universities in Romania and Egypt, he joined the Centre National de Recherche Scientifique, where he devoted himself to research in sociology and lexicology. He was a professor of the College de France until his death in 1980.