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Cover for A New Pot of Gold

A New Pot of Gold

Hollywood under the Electronic Rainbow, 1980–1989 (History of the American Cinema #10)

Stephen Prince


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Facing an economic crisis in the 1980s, the Hollywood industry moved boldly to control the ancillary markets of videotape, video disk, pay-cable and pay-per-view, and the major studios found themselves targeted for acquisition by global media and communications companies. This volume examines the decade's transformation that took Hollywood from the production of theatrical film to media software.

Some of the films discussed in this volume include:


Do the Right Thing

Blue Velvet




Body Heat

University of California Press, 9780520232662, 585pp.

Publication Date: March 15, 2002

About the Author

Stephen Prince is Professor of Communication Studies at Virginia Tech. His books include The Warrior's Camera: The Cinema of Akira Kurosawa (1999); Savage Cinema: Sam Peckinpah and the Rise of Ultraviolent Movies (1998); and Visions of Empire: Political Imagery in Contemporary American Films (1992).