Latinos, Inc. (Paperback)
The Marketing and Making of a People
University of California Press, 9780520274693, 330pp.
Publication Date: September 1, 2012
Other Editions of This Title:
Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
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Praise For Latinos, Inc.: The Marketing and Making of a People…
— RoseAnna Mueller