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Cover for Marketing

Marketing

William M. Pride, O. C. Ferrell

Hardcover

List Price: 321.95*
* Individual store prices may vary.

Other Editions of This Title:
Paperback (1/14/2019)
Hardcover (12/1/2008)

Description

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

South Western Educational Publishing, 9780538475402, 653pp.

Publication Date: January 1, 2011