Theories of Mass Communication (Paperback)

By Melvin L. DeFleur, Sandra Bale-Rokeach

Pearson, 9780582998704, 384pp.

Publication Date: January 11, 1989

List Price: 227.40*
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This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.