Southern My Way (Hardcover)

Simple Recipes, Fresh Flavors

By Gena Knox

Gena Knox Media, LLC, 9780615374406, 252pp.

Publication Date: November 1, 2010

List Price: 34.95*
* Individual store prices may vary.


Southern My Way: Simple Recipes, Fresh Flavor is a cookbook filled with recipes that reflect author Gena Knox's upbringing in southern Georgia where farming shaped both culture and community. Today, Knox is passionate about sharing her modern take on Southern specialties. With more than 250 pages of seasonal recipes and full-color photographs, Southern My Way takes home cooks on a journey through both the South in which Gena grew up and the South she knows today, while encouraging readers to keep local foodways and farming traditions alive. Knox shares her realization that preparing tasty and healthy meals is amazingly uncomplicated when using fresh ingredients, arming home cooks with a collection of standbys that are easy enough for everyday cooking, from toasted pecan goat cheese with Tupelo honey, to summer gazpacho, to gingersnap ice cream sandwiches. The cookbook will be available in major bookstores nationwide as well as online at, and at beginning November 2010.

About the Author

Although she pursued a career in landscape architecture after college, Gena Knox's passion for food stayed with her and she became intrigued with the process of plank grilling. She began to make her own planks, which developed into a new career in September 2003 when she founded Fire & Flavor with her husband. The company soon grew to offer a complete line of gourmet grilling products. With continued success, Fire & Flavor was named in Inc. magazine's annual Inc. 500 ranking of the fastest-growing private companies in the country in 2007. Her culinary instincts and knack for creating approachable dishes led her to author her first cookbook, Gourmet Made Simple, which published in May 2008.