The Millionaire Next Door (Paperback)

By Thomas J. Stanley, William D. Danko

Gallery Books, 9780671015206, 272pp.

Publication Date: October 1, 1998



The incredible national bestseller that is changing people's lives -- and increasing their net worth
Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
Where did their ancestors come from?
How did they get rich?
Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

About the Author

Thomas J. Stanley, Ph.D., is an author, lecturer, and researcher who has studied the affluent since 1973. His work is frequently cited in the national media. He is the author of Marketing to the Affluent, a bestselling book selected as one of ten outstanding business books in America by the editors of Best of Business Quarterly. Dr. Stanley was formerly a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor, and was on the faculty of the University at Albany, State University of New York. He lives in Atlanta.

Praise For The Millionaire Next Door


The implication of The Millionaire Next that nearly anybody with a steady job can amass a tidy fortune.

The Washington Post


USA Today

A nerve has been hit....[For] people who want to become wealthy.

Boston Globe

A primer for amassing wealth through frugality.

San Francisco Business Times

Offers a valuable message to today's spendthrift baby boomers.

Rush Limbaugh

The kind of information that could lift the economic prospects of individuals more than any government policy...The Millionaire Next Door has a theme that I think rings very true..."Hey, I can do it. You can do it too!"

Business Week

An interesting sociological work.

Lexington (NC) Dispatch

A fascinating examination of the affluent in American society.

Cox News Service

These, for the wise, are tips for all of us....A very readable book.

U.S. News & World Report

Debunks the image of the rich as high-living spendthrifts.