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Cover for Going Negative

Going Negative

Shanto Iyengar, Stephen Ansolabehere


List Price: 16.95*
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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Free Press, 9780684837116, 256pp.

Publication Date: August 1, 1997

About the Author

Stephen Ansolabehere is a professor of government at Harvard University.