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Cover for Going Negative

Going Negative

Shanto Iyengar, Stephen Ansolabehere


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Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.

Free Press, 9780684837116, 256pp.

Publication Date: August 1, 1997