Born to Buy (Paperback)
A Groundbreaking Expose of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Scribner Book Company, 9780684870564, 292pp.
Publication Date: October 1, 2005
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Praise For Born to Buy: A Groundbreaking Expose of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)…
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
"A wake-up call."
-- Los Angeles Times