Jack Clissold Executive Vice President, Ford Motor Credit Company Finally -- a real world approach to the art of direct marketing. This book will be viewed as a milestone work as American industry moves toward "relationship marketing." No one has done more than Lois Geller to define direct marketing from a practical perspective.



Anne McCall Simms General Manager, Skydome Hotel, Canadian Pacific Hotels & Resorts Lois Geller's direct marketing genius has been winning customers (and awards) for me for years...Now she has a true winner for herself. Lois' book is destined to be on the bestseller list for a long time.



Karen Quinn Vice President/Direct Marketing Education & Development, American Express Finally, a direct marketing book with a benefit headline. It got your attention. Now read the book and find out how you can grab the attention of your customers.