Persuasion in a World Where Facts Don't Matter
Other Editions of This Title:
Digital Audiobook (10/30/2017)
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Praise For Win Bigly: Persuasion in a World Where Facts Don't Matter…
“I am deeply impressed by Scott Adams. I don’t know how anyone can write so many pages without using the word ‘doth.’”
“I recommend this book to all mammals, big and small. It once turned a mole into a cheetah. I saw it with my own eyes.”
“If you only read one book this year, that’s one more than I did.”
“Scott taught me how to create a persuasive nickname for myself.”
—Alexander the Great
“If I’m being honest, Win Bigly is better than all other books and at least one play.”
“Win Bigly helped me escape from the secret room beneath the author’s shed.”
“My life improved tremendously after I finished this book. If you ever write a book, I bet you’ll feel good when you’re done writing it too. Hey, why is my shed door open?”
Portfolio, 9780735219731, 320pp.
Publication Date: October 30, 2018