The Big Red Fez (Paperback)
Zooming, Evolution, and the Future of Your Company
Free Press, 9780743227902, 112pp.
Publication Date: January 18, 2002
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Praise For The Big Red Fez: Zooming, Evolution, and the Future of Your Company…
Seth Godin is the ultimate entrepreneur for the Information Age.