Call of the Mall (Paperback)
The Geography of Shopping by the Author of Why We Buy
Simon & Schuster, 9780743235921, 240pp.
Publication Date: January 3, 2005
Praise For Call of the Mall: The Geography of Shopping by the Author of Why We Buy…
Fascinating...Call of the Mall's unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom...Underhill is our bard of the suburbs.
The Boston Globe
Underhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey.
The New York Times
Underhill's sharp observations...have an obvious appeal for anyone who has ever been manipulated by discreet mall psychology.