Feeding the Monster (Hardcover)
How Money, Smarts, and Nerve Took a Team to the Top
Simon & Schuster, 9780743286817, 448pp.
Publication Date: July 11, 2006
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Seth Mnookin was given access never before granted to a reporter in the history of organized sports. He had a key to Fenway Park and a desk in the team's front office. He spent weekends talking business with John Henry and afternoons in the clubhouse with Manny Ramirez and David Ortiz. He learned never-before-told details of the team's Thanksgiving Day wooing of Curt Schilling, the jealousy Nomar Garciaparra felt toward better-paid teammates, and the anxiety that impelled Pedro Martinez to insist that the Red Sox guarantee his future. He was there when general manager Theo Epstein's frustration over the organization's ceaseless drive for more media coverage and new revenue streams collided with his fracturing relationship with CEO Larry Lucchino. The resulting narrative -- juicy, gripping, and overflowing with thrilling detail -- reveals how a savvy sports organization tries to stay on top while under the relentless scrutiny of the country's most voracious sportswriters and baseball's most demanding fans.
Drawn from hundreds of hours of exclusive interviews and a year with the team, "Feeding the Monster" shows as no book ever has before what it means to buy, sell, run, and be part of a major league sports team inAmerica.