A Guide to Open Innovation and Crowdsourcing (Paperback)
Advice from Leading Experts
Kogan Page, 9780749463076, 240pp.
Publication Date: March 15, 2011
Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: -what open innovation and crowdsourcing are
-how to manage virtual teams and co-create with outsiders
-how to handle legal and IP issues
-how to get started with open innovation in your business
-common mistakes and pitfalls to avoid With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.
About the Author
Praise For A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts…
"[D]raws together some of the best advice on this growing area into a single volume… If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." --Chuck Frey, www.innovationtools.com
“This book is an essential guide to both Open Innovation and crowdsourcing, because it is a compilation of the best thinking by experts on both subjects… A Guide to Open Innovation and Crowdsourcing has a good mix of theoretical and practical material, so there is likely to be something of value for everyone, regardless of one’s specific interest or responsibility.”
--ForeWord Book Reviews
"The guide offers you to explore the field and gives examples, what challenges companies met and how they were overcome. And those who are familiar with change management of personal effectiveness approaches, may find similar approaches in some of the chapters. With the valuable extension of how these concepts can be applied more effective in a networked environment or crowd sourcing approach."
--Fred Zimny, serve4impact.com
"[A] valuable resource for those interested in learning about 21st-century entrepreneurship methods that integrate technology into these business practices. Summing Up: Recommended. Lower- and upper-division undergraduates, faculty, and professionals/practitioners." --CHOICE