Create Uniqueness (Paperback)

How to Turn a Passion Into a Business

By Riccardo Pozzoli

Kogan Page, 9780749497385, 168pp.

Publication Date: September 24, 2019

Other Editions of This Title:
Hardcover (9/24/2019)

List Price: 19.95*
* Individual store prices may vary.


Create your dream job by turning your passion into a profitable business.

The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.

In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments.

Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.

About the Author

Riccardo Pozzoli is a serial entrepreneur from Italy. He began working in Chicago, where, at 23, he co-founded The Blonde Salad (TBS) the fashionblogosphere's most influential brand. He is an ambassador for luxury brands Acqua di Parma and Fratelli Rossetti and is the Influencer and Creative Director for Conde Nast's social media.