Festival and Events Management (Paperback)

An International Arts and Culture Perspective

By Ian Yeoman (Editor), Martin Robertson (Editor), Jane Ali-Knight (Editor)

Butterworth-Heinemann, 9780750658720, 418pp.

Publication Date: October 17, 2003

Other Editions of This Title:
Hardcover (11/2/2015)

List Price: 67.50*
* Individual store prices may vary.

Description

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.