Marketing Research and Information (CIM Coursebook) (Paperback)
Butterworth-Heinemann, 9780750680097, 380pp.
Publication Date: September 5, 2006
List Price: 39.95*
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Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
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