Marketing Research and Information (CIM Coursebook) (Paperback)

By Matthew Housden

Butterworth-Heinemann, 9780750680097, 380pp.

Publication Date: September 5, 2006

Other Editions of This Title:
Paperback (12/22/2004)
Paperback (8/1/2005)

List Price: 39.95*
* Individual store prices may vary.


Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.