Marketing Heritage (Paperback)
Archaeology and the Consumption of the Past
Altamira Press, 9780759103429, 328pp.
Publication Date: January 28, 2004
List Price: 44.00*
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What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.
About the Author
Yorke M. Rowan is Visiting Professor at the University of Notre Dame and Research Associate with the Department of Anthropology, National Museum of Natural History, Smithsonian Institute. Uzi Baram is Associate Professor of Anthropology at the New College of Florida.