Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Paperback)

Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success

By Robin Fisher Roffer

Crown Business, 9780767904926, 224pp.

Publication Date: January 8, 2002



One of America's leading brand strategists shares her step-by-step program for creating an unforgettable identity in today's marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

About the Author

An international brand strategist, Robin Fisher Roffer is the president of Big Fish Marketing, Inc., and Fishnet in Los Angeles, and Little Pond Productions in Atlanta. Roffer s prestigious client list includes MTV, Bloomberg, Fox Cable Networks, Columbia TriStar International Television, Lifetime, Univision Networks, Sony, Discovery Networks, Hallmark Channel, and The History Channel. An acclaimed speaker on the topics of corporate and personal branding, Roffer lives in Los Angeles with her husband and daughter."