This Ain't Your Mama's Business Book
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Stay-at-home mom turned multimillion-dollar-producing business owner Lindsay Teague Moreno doesn't just have a passion for entrepreneurship. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors.
In Boss Up Lindsay helps women gain the confidence to know that having ambition doesn't make them bad mothers or wives. That it's okay to have a desire for something more than endless sippy cups, clean-ups, Band-Aids, and groundings. That no matter their education or experience levels, women can tap into their passions and create businesses that give them increased flexibility, fulfillment, and financial security.
And Lindsay doesn't just do this through commiserating but, instead, through giving women the tools for change. Using the lessons she learned on her own path to success, Lindsay shares real, solid business principles in four distinct sections that readers will encounter on the journey to entrepreneurship: defining the brand of you, learning to use the un-sales tactic, building on authenticity, and understanding the truth about hard work.
Boss Up will help women put businesses on the map and ideas they've previously only dreamed about into the marketplace. It will help them overcome their fears and guilt to find a fulfillment that changes them and their families for the better. And it will help them break free of the hard and boring and allow them to have fun along the way.
Thomas Nelson, 9780785224419, 256pp.
Publication Date: August 6, 2019