It Happens at Comic-Con (Paperback)

Ethnographic Essays on a Pop Culture Phenomenon

By Ben Bolling (Editor), Matthew J. Smith (Editor)

McFarland & Company, 9780786476947, 206pp.

Publication Date: February 5, 2014

List Price: 29.95*
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This collection of 13 new essays employs ethnographic methods to investigate San Diego's Comic-Con International, the largest annual celebration of the popular arts in North America. Working from a common grounding in fan studies, these individual explorations examine a range of cultural practices at an event drawing crowds of nearly 125,000 each summer. Investigations range from the practices of fans costuming themselves to the talk of corporate marketers. The collection seeks to expand fan studies, exploring Comic-Con International more deeply than any publication before it.

About the Author

Ben Bolling is a Jacob K. Javits Fellow in the Department of English and Comparative Literature at the University of North Carolina, Chapel Hill. Matthew J. Smith is professor and director of the School of Communication at Radford University, where he teaches courses in media studies, including graphic storytelling. He lives in Blacksburg, Virginia.