Creativity at Work
Developing the Right Practices to Make Innovation Happen (University of Michigan Business School Management Series)
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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
- Understand the creative preferences of organizations, departments, work groups, and individuals
- Identify and compare the different creativity profiles that describe specific purposes, practices, and people
- Produce the desired results by developing the right practices
- Blend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself
Jossey-Bass, 9780787957254, 240pp.
Publication Date: August 14, 2002
About the Author
Jeff DeGraff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world. Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.
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