Creativity at Work (Hardcover)

Developing the Right Practices to Make Innovation Happen (University of Michigan Business School Management Series)

By Jeff Degraff, Katherine A. Lawrence

Jossey-Bass, 9780787957254, 240pp.

Publication Date: August 14, 2002

List Price: 29.95*
* Individual store prices may vary.


Although many leaders acknowledge and invest in creativity, weseldom see it hold a credible place in the business developmentprocess. Creativity at Work takes a practical approach tocreativity, showing how to select practices to produce results andadd value. The authors explain how to:
  • Understand the creative preferences of organizations, departments, work groups, and individuals
  • Identify and compare the different creativity profiles thatdescribe specific purposes, practices, and people
  • Produce the desired results by developing the rightpractices
  • Blend creativity practices to meet the complex needs thatcharacterize most work situations to develop required creativeabilities in a team and in oneself

About the Author

Jeff DeGraff is professor of executive education at the Universityof Michigan Business School, where he teaches courses oncreativity, innovation and change leadership, strategy, andorganizational development. A founding partner of the WholonicsLeadership Group, a consulting firm specializing in value creationthrough innovation and change, he has consulted, taught, andlectured at leading firms around the world.Katherine A. Lawrence is currently completing a Ph.D. inorganizational behavior at the University of Michigan BusinessSchool. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past workexperience in filmmaking and educational technology.