The American Presidents Series: The 30th President, 1923-1929
The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership
He was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said.
But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans—a path that led directly to FDR's "fireside chats" and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.
Praise For Calvin Coolidge: The American Presidents Series: The 30th President, 1923-1929…
Times Books, 9780805069570, 224pp.
Publication Date: December 26, 2006
About the Author
Arthur M. Schlesinger, Jr., (1917-2007) was the preeminent political historian of our time. For more than half a century, he was a cornerstone figure in the intellectual life of the nation and a fixture on the political scene. He won two Pulitzer prizes for The Age of Jackson (1946) and A Thousand Days (1966), and in 1988 received the National Humanities Medal. He published the first volume of his autobiography, A Life in the Twentieth Century, in 2000.