The Visionary Position (Hardcover)

The Inside Story of the Digital Dreamers Who Are Making Virtual Reality a Reality

By Fred Moody

Crown Business, 9780812928525, 400pp.

Publication Date: February 1, 1999

List Price: 28.05*
* Individual store prices may vary.


The birth of the virtual-reality industry is a microcosm of American business. Americans have been pioneers in industries that were all but nonexistent a few years ago but are now crucial because of a willingness to fail, keep going, fail again, all in the hope of one day hitting the big home run.

That's the story behind a group of companies spawned by the Human Interface Laboratory at the University of Washington. The people from these labs and companies were an unholy mix of naive academics, countercultural software developers, and sharks from the venture-capital industries, fractiously united by the goal of trying to develop and market virtual-reality products.

Virtual reality is still a work in progress, an industry trying to be, much like the personal-computer industry twenty years ago. Rather than a chronicle of established success, The Visionary Position is a compelling tale of the messy struggle of creating a new industry.