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Every Business Is a Growth Business

How Your Company Can Prosper Year After Year

Ram Charan, Noel Tichy


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What's the number one item on every company's agenda?

Profitable Growth.

Every Business Is a Growth Business is your one-stop guide to making profitable growth happen. It's a radical and refreshing source of ideas, inspiration, and common sense, all based on the unparalleled experience and access of Ram Charan and Noel Tichy.  

Charan and Tichy have worked with some of the world's leading executives--people such as Jack Welch of GE, Eckhard Pfeiffer of Compaq, Larry Bossidy of Allied Signal, John Reed of Citigroup, Dick Brown of Cable & Wireless, Alex Trotman and Jacques Nasser of Ford, and the senior management of Coca-Cola--who have transformed their companies into profitable growth machines. Every Business Is a Growth Business is a distillation of what the authors and these unique leaders have learned about profitable growth:

If your business isn't growing sustainably and profitably, it's dying.
Any business can grow profitably. There is no such thing as a mature business.
A company grows because growth is in the corporate mindset, created by the company's leaders.
The mindset of growth starts at the top, but it must reach all the way to the bottom.
Sustainable growth is profitable and capital-efficient.
"Broadening your pond," changing your company's genetic code, developing a growth strategy from the outside in, and other unique ideas.

Every Business Is a Growth Business includes inside accounts of how GE Medical, Allied Signal, Compaq, Citibank, Reynolds and Reynolds, Praxair, and GE Capital developed profitable growth strategies. It includes "The Handbook for Growth," a highly practical guide that will be an immense help as you and your team develop your company's profitable growth strategy.

Praise For Every Business Is a Growth Business: How Your Company Can Prosper Year After Year

Praise for Every Business Is a Growth Business

"Charan and Tichy offer a compelling, no-nonsense approach to achieving top-line growth and bottom-line results. A must-read for leaders across all industries."
--Ray Lane, president and COO, Oracle Corporation

"Once again, we are afforded the opportunity to learn and grow from the incredible talents of Ram Charan and Noel Tichy. A practical and provocative book that challenges conventional thinking about growth. This is the new Breakfast of Champions for today's business leader."
--Robert E. Knowling, Jr., president and CEO, Covad Communications

"Charan and Tichy outline a way of opening up a business leader's thinking to see where new growth is to be found."
--Lester Thurow, MIT Sloan School of Management; author, The Future of Capitalism

"I have made Every Business Is a Growth Business required reading for my seventy most senior people. Ram Charan and Noel Tichy have created a framework for thinking that's realistic and practical, one that opens minds to new ways of growing a business. And reading about leaders whose stories they tell--it's like being in the same room with these people."
--Chad Holliday, president and CEO, DuPont

"For business today, it's the end of the world as we know it [and] Ram Charan and Noel Tichy incisively identify the key challenges we face. Further, they bring to life the cultural transformations necessary for companies to achieve sustainable, profitable growth--and perpetual success in any industry. Charan and Tichy are compelling voices."
--Peter A. Georgescu, chairman and CEO, Young & Rubicam

"A great blend of hard-nosed, straightforward advice mixed with a dash of theory and a tool kit for growth. Ram Charan and Noel Tichy make the impossible become possible with insights gleaned from many of the world's best business leaders."
--Steve Miller, Committee of Managing Directors, Shell International

"Engaging and disarmingly direct counsel on how winning leaders--at all levels, in every business--can push their organizations toward responsible growth, no matter how mature their markets or difficult their competition."      
--Melvin R. Goodes, chairman and CEO, Warner-Lambert

"The global economy is to the modern corporation what the African savanna was to early man: an environment which requires the utmost in adaptive skills to survive and ultimately prosper. Ram Charan and Noel Tichy understand, as few others do, that growth is an absolute imperative in all companies and offer fresh insights into finding new avenues of growth."
--Bill Stavropoulos, president and CEO, Dow Chemical

Currency, 9780812933055, 352pp.

Publication Date: April 4, 2000

About the Author

Ram Charan has advised CEOs and worked with boards of directors, and he was named in Business Week's top ten for in-house executive education. Some of his current clients include Citigroup, DuPont, Ford, General Electric, Bell Atlantic, Compaq, Warner-Lambert, Tek-tronix, Allied Signal, Cable & Wireless, KeraVision, and Universal Studios. He has been on the faculty of both the Harvard Business School and Northwestern University and is also the author of Boards at Work.

Noel M. Tichy is a professor at the  University of Michigan Business School and a worldwide consultant specializing in leadership and organizational transformation. His previous books include  The Leadership Engine (with Eli Cohen) and Control Your Destiny or Someone Else Will (with Stratford Sherman).