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Cover for Style and Status

Style and Status

Selling Beauty to African American Women, 1920-1975

Susannah Walker


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Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920-1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implicatio.

University Press of Kentucky, 9780813124339, 264pp.

Publication Date: February 23, 2007

About the Author

Susannah Walker is assistant professor of history at Virginia Wesleyan College.