101 Ways to Captivate a Business Audience (Paperback)

By Sue Gaulke

Amacom, 9780814400968, 176pp.

Publication Date: March 30, 2007



Captivating a business audience doesn't come naturally to most business speakers. But they can learn to do it and have fun -- with minimum stress and plenty of charisma.

This handy little book shares the author's highly successful "sizzle-steak" method. It features 101 audience-tested anecdotes, experiences, quotes, and insights designed to help every speaker "turn up the creative heat." Readers will learn how they can:

- customize their message to the audience

- generate ideas fast

- organize material for maximum retention

- control nervousness

- add sizzle every six minutes

- look, feel, and act like a million dollars

- energize their voices

- create exciting visual aids

- "bulletproof" their presentations.

About the Author

SUE GAULKE (Hood River, OR) is president of SuccessWorks, a communications training firm. Her Applause! Speakers Training Camp has attracted people from throughout the country. In addition, her work as a trainer has received many prestigious industry awards.