World Famous (Paperback)
How to Give Your Business a Kick-Ass Brand Identity
AMACOM/American Management Association, 9780814409343, 223pp.
Publication Date: May 1, 2009
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Winner of Silver Award for ForeWord Reviews' Book of the Year 2009 in the Business & Economics Category What is it that sets apart companies like Apple, Ralph Lauren, and Virgin Atlantic from all the other players in their markets? How different would life be if your business were "World Famous"--by standing out prominently from the crowd and clearly capturing the attention of your market? Author David Tyreman used his world famous strategies and techniques to grow his small garage-based business into a multimillion-dollar powerhouse. In World Famous he gives you proven ways to connect more closely with the hearts and minds of your customers--and his own foolproof blueprint for getting a measurable return from your marketing dollars every time. This book helps your business gain a powerful presence in the market and shows you how to: - recognize if your business is inadvertently invisible to the market, and what to do about it - differentiate your business authentically and meaningfully from ALL others - define and communicate the unique personality of your business - engage your market by being "cause" driven - find uncommon ways to add value - free your business from the me-too confines of corporate blandness
About the Author
David Tyreman (Honolulu, HI) built his own consultancy into a World Famous brand in the same way he's taught thousands of others to do so. His clients have included Nike, Polo Ralph Lauren, Disney, Banana Republic, Nordstrom, and many others. He has been featured on CNN, the front page of the Wall Street Journal, and many other TV shows, magazines, and newspapers.