The Anatomy of Persuasion (Paperback)

How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote y

By Norbert Aubuchon

Thomas Nelson, 9780814409367, 208pp.

Publication Date: June 27, 2007



Some people seem to be able to talk anybody into anything Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says "No " and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

"The Anatomy of Persuasion" literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

* apply the two major principles of communication

* perceive the needs of others

* present the features and benefits of their idea

* understand the subconscious decisions people often make

* create a logical, error-free proposal (oral or written) that will win the day.

About the Author

NORBERT AUBUCHON is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.